If fun puts a smile on your face, beauty and elegance put a smile in your heart and take your breath away. It's longer-lasting and more satisfying than fun.
Buying involves decision-making. It's a performance activity, like sports or acting.
When you ask someone a question, you trigger an unconscious flashback of their having been put on the spot earlier in life by a teacher, parent, or coach, and you create a syntactical 'you versus me' disconnect.
When winning is everything and everyone does whatever they need to win and to not lose, including lying, you have a world in which 'basic trust' is lost.
Know what's important and what isn't. Have the wisdom to know the right thing to do, the integrity to do it, the character to stand up to those who don't, and the courage to stop those who won't.